Book cover

Companies, communities, and individuals fail for many reasons, but one of the most common—and easily avoidable—is the failure to reinvent. When people and organizations rest on prior successes rather than drive purposeful transformation, they discover too late that they have lost their market position altogether to competitors and external forces.

The most successful companies, brands, and individuals make reinvention a regular part of their business strategies. Transformation demands an ongoing process of discovery and imagination, and The Road to Reinvention lays out a systematic approach for continually challenging and reinventing yourself and your business. Venture capitalist and serial entrepreneur Josh Linkner identifies six elements in any business that are ripe for reinvention and shares examples, methods, and step-by-step techniques for creating deliberate, productive disruption.

Throughout The Road to Reinvention, Linkner also explores the history—the great rise, unprecedented fall, and now rebirth—of his beloved hometown, Detroit. First rising to greatness as the result of breathtaking innovation, Detroit had generations of booming growth before succumbing to apathy, atrophy, and finally bankruptcy. Now, the city is rising from the ashes and driving sustainable success through an intense focus on reinvention. Linkner brings an insider’s view of this incredible story of grit, determination, and creativity, sharing his perspective on Detroit’s successes and setbacks as a profound example of large-scale organizational and personal transformation.

Change is inevitable. You need to decide: Will you drive that change, or be driven away by it? Will you disrupt or be disrupted? By choosing to deliberately reimagine your own status quo, you can secure a strong future for both your company and your career.

Available wherever books are sold.


“With tons of stories of people and companies that have succeeded (and failed) to reinvent, Josh shows you how to harness disruptive creativity so you end up on the side of success. I wish I had this book years ago!”

— David Meerman Scott, bestselling author of The New Rules of Marketing and PR

“The Road to Reinvention gives readers a clear path for renewal and resilience that is compelling, insightful, and practical. Josh Linkner presents a blueprint for leaders to follow so they are able to not just stay in the game, but to stay ahead of it.”

— Brian Owens, Head Of Global Brand Strategy, eBay Inc.

“Josh is a truly special entrepreneur. He’s part of a rare breed that understands how to win having learned that the most important lesson in business, and in life, is to never give up. The Road to Reinvention is filled with practical tidbits for those that fighting everyday to become successful.”

— Eric Lefkofsky, CEO, Groupon

“Protecting your existing model is no longer an option. The Road to Reinvention provides the tools you need in order to be the disruptor instead of becoming disrupted. A must read.”

— Steve Blank, professor, Stanford Graduate School of Business and author, The Startup Owner’s Manual

“As someone who has had to reinvent many times to stay on top, I highly recommend Josh Linkner’s book. The Road to Reinvention will help you come out ahead, even when facing the roughest possible circumstances.”

— Les Gold, star of hit TV show, Hardcore Pawn and bestselling author of For What It’s Worth

“Josh Linkner is one of the most creative thinkers on the planet. The Road to Reinvention contains his prescriptions for changing your product mix, your approach to the marketplace, and even your customers. Read this book if you want your company to thrive in today’s crazy competitive marketplace.”

— Dr. Nick Morgan, President of PublicWords, and author of Power Cues.

“In this compelling book Josh reminds us that the barriers to entry for entrepreneurs are rapidly disappearing. The speed of invention is threatening traditional products and services-already relegating some to history. No business can afford to pause for a moment from the headlong drive to meet new challenges to the status quo. And while he’s at it, Josh also reminds us that to reinvent the workplace we have to continually be reinventing ourselves as leaders. This is a must read.”

— Deborah Hopkins, Chief Innovation Officer, Citibank

“Josh has laid out a comprehensive framework for reinvention and operational innovation which is a must read for all leaders. He provides numerous inspirational examples and straight talk on what you can do to reinvent your company or team. This should be mandatory reading for your entire team.”

— Tom LaSorda, former CEO, Chrysler Group

“The Road to Reinvention is a must-read if you want you and your team to reach the next level. Full of practical advice and engaging, illuminating anecdotes, Linkner’s message is powerful, relevant, and inspiring. For your organization’s ultimate success, this book should not be missed.”

— Keith Ferrazzi, author of the #1 NY Times Bestseller Never Eat Alone and Who’s Got Your Back

“Josh Linkner is an expert on reinvention and this book is a must read. The Road to Reinvention is a fascinating new roadmap to help you envision the future and control your own destiny.”

— US Navy Commander Michael Abrashoff and bestselling author of It’s Your Ship

“Don’t let your competition read this book before you do. The Road to Reinvention offers powerful insights and navigable paths forward for both personal and business reinvention. Josh Linkner is a singularly thoughtful entrepreneur who understands how to illuminate a vision of the possible, and describes the tools required to make it happen.”

— Don Katz, CEO and founder, Audible

“In The Road to Reinvention, Josh Linkner creates a clear path on how to achieve the results that transformative change will bring. This is the key to all future growth and success.”

— Bill Emerson, CEO, Quicken Loans

“Innovative approaches are the drivers of all human progress. In the Road to Reinvention, Josh Linkner shows you exactly how to reinvent your business and career with stunning precision.”

— Brad Feld, co-founder, Tech Stars and Foundry Group and bestselling author of Do More Faster and Venture Deals

“A masterful work. The Road to Reinvention reflects true insight from a successful entrepreneur who’s spent a career in the trenches of Creative Disruption. More than a one-time read, a guidepost to come back to again and again. Josh has taken the concept of reinvention and broken it down into actionable, specific insights that can be put into practice on a daily basis.”

— Al Callier, VP, Strategic Innovation, Universal Studios

“The Road to Reinvention is a thought-provoking work that offers a clear process for ongoing creative disruption. As a fellow entrepreneur who I’ve known for years, Josh Linkner has lived the process of leading a hyper-growth organization. His book provides insight and inspiration through engaging stories, powerful examples, and easy-to-follow processes. Highly recommend.”

— Scott Dorsey, Co-founder, Exact Target

The Road to Reinvention shows why great people and companies go stale—and how to stay fresh. Josh Linkner, a renowned serial entrepreneur and venture capitalist, reveals what it takes to reboot your products, reshape your services, reengineer your operations, rethink your brand, and restart your career. This bold, uplifting book will reinvent the way that leaders and entrepreneurs do business.”

— Adam Grant, Wharton professor and bestselling author of Give and Take

“Through clear principles and lots of examples, Josh Linkner makes it easier for anyone to reinvent their brand, their company or even their career. The Road to Reinvention creates a template to understand the critical leadership challenge of the decade: disrupt or be disrupted.”

— David Butler, VP, Innovation and Entrepreneurship, The Coca-Cola Company

The Road to Reinvention is a powerful wake-up call for any organization, whether already thriving or looking for inspiration. It’s also a toolkit for entrepreneurs seeking to build the next big thing.”

— Andrew Yang, Founder and CEO of Venture for America and author of Smart People Should Build Things

“With the pace of innovation and resulting changes in consumer behavior, no company can afford to sit still. Growing a successful company requires creative assessment and disruption – and this constant change can be tough on an organization. In The Road to Reinvention, Josh Linkner illustrates how to steward this mindset in your organization; how to lead your employees to not only accept, but embrace, the necessity for continuous reinvention.”

— Carol Kruse, Global CMO, Tough Mudder and former CMO, ESPN

“Reinvention can be both exciting and challenging, but successfully reinventing one’s self, a business, an industry, or a community can be a truly rewarding experience. As covered in this book, we are in the midst of a positive reinvention in Detroit and throughout Michigan. I encourage readers to delve into the examples of reinvention discussed in these pages and do not be afraid to head down the road to reinvention.”

— Rick Snyder, Governor, State of Michigan

“Continuous reinvention has become a critical strategy to win in these challenging times. In The Road to Reinvention, Josh Linkner lays out a powerful and cohesive path to help you drive your own creative disruption.”

— Steve Case, co-founder, AOL

“Already in a creative field, I found the tools and exercises presented by Josh Linkner in The Road to Reinvention encouraged me to think about things differently from song writing to expanding my business and brand. Thank you for a great follow up to Disciplined Dreaming!”

— Earl Klugh – GRAMMY® Award Winning guitarist, songwriter and producer